The campaign management application was originally written to create and maintain a direct marketing database that can fulfil the following functions:

• Capture details from all prospects replying to specific advertising campaigns, or general enquiries
• Fulfil prospect requests
• Measure how effective Direct marketing and Advertising are in terms of generating responses
• Measure how effective Direct marketing and Advertising are in terms of converting responders (prospects) into customers
• Measure cost effectiveness of each campaign
• Understand who their customers are in terms of repeat bookings, and in terms of targeting more prospects

This application, a web based solution, runs on an intranet or internet system and is specifically able to:

• Restrict user access by login
• Create and administer Campaigns, Adverts, Users including access levels, Fulfilment Requests and Fulfilment items
• Add customer records or update existing customer history
• Record types of customer interaction e.g. Inbound call, email etc.
• View customer history
• Export spreadsheets for fulfilment
• Batch upload customer records
• Create detailed campaign reports in popular spreadsheet formats.